Using Facebook to Drive Social and Behavioral Change
Through a groundbreaking partnership with Facebook, CARE Country Offices have begun to understand what kind of messaging works best to increase COVID prevention behaviors and vaccine acceptance. More Information
In late spring 2021, CARE launched a social behavior change campaign (SBCC) in partnership with Facebook to improve our shared understanding of how to apply social and behavior change communication strategies to social media campaigns and drive positive public health outcomes in the channel. As the Delta variant spreads, and COVID cases spike to levels not seen since last winter, we have looked to community leaders to help remind their constituents that COVID vaccines are safe and effective ways to stave off community spread and severe illness. More Information